If we describe Leads with in simple terms, a lead is an individual or company with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.
Here is some example how the interest can be expressed-
So, here Person X, Y, Z they all are leads.
In Business suite you can easily manage those leads. You can create notes for instance about their interests, conversations etc. And you can also convert leads to customers once they commit to purchase your products.
You will be able to access, search, sort all Leads from the Admin Panel.