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How to grow a small business?

These days starting a new business is comparatively easy. However, when it comes to scaling that business, it’s hard as it requires a considerable amount of effort.

Written by- Liam P . Updated- Mon Sep 28 2020
How to grow a small business?

In the beginning, you have to wear so many different hats to run your business such as, sales and marketing,  finance, understanding taxes, interact with your customers every single day. As a result, you spend so much time and effort yet you do not see growth.If you're struggling to grow your business, you should work on your strategy and manage your time wisely. You should not spend most of your workday doing admin work as you need to have time to innovate and relax.

In today’s generation, only hard work does not bring success, smart work with required rest gives you success. Because when you relax you become happy and when you become happy you work with joy and the feeling of joy motivates you to innovate. With the right approach and strategy, you can achieve to grow your business significantly.

Here are some practical tips to help you grow your business.

1. Take care of your health and mind

In the business world, we often forget that we are human beings. All of us are running after numbers. At CloudOnex, we have a different approach. Yes, numbers are absolutely important to us but what is more important than that is our mental and physical health. When these two things are well then nobody can stop you from achieving anything. Be kind to yourself. Become your own cheerleader. When you feel happy you get momentum to be creative and stay more focused and productive. Stress and anxiety drain your energy. Therefore, if you take care of your health and mind, it will give you more energy to accomplish more. 

2. Know your customers well and offer what they actually need, not what you think they need

Understanding your customer's needs and developing products and services that meet those needs is the first most important task to grow your Business. We often make mistakes by working on the products or service that is close to our heart but not necessarily useful for our customers. You can gain insight into your customers by personalizing your services and encouraging them to provide you with their valuable feedback.

3. Find problems and solve them like nobody else

Your customers are out there trying to find solutions to the problem they are facing and they are looking for products or services that can solve those problems. Do not be afraid of competition, rather research your competitors and solve problems like nobody else. Do one thing and try to be the best. When people love your product they will tell their friends and that will have a ripple effect on your sales.

4. Offer great customer service

You will always hear all the CEO s of big companies are saying customers first, why? Because it is the customers for whom you are doing business. Therefore, ensuring your customer service is exceptional and go the extra mile when you can is so important. You should cut your budget on marketing and invest that in customer support. If one of your customers is happy they will bring you thousands more.

5. Use an all-in-one business management software

A mere CRM is not practical for businesses, especially for small businesses. The reason is that you do not see the whole picture of your business. Only keeping the information of your customers does not lead you to anything. You do not deal with Transactions, Billing, Accounting, support ticketing, etc to that system therefore, you lose many important insights of your business. Manually tracking transactions is not only hard but boring and exhausting. No one would want to do that. It gets too clumsy and unmanageable as the business grows.

If you want to scale quickly, use a business management system that has all the key features to run the entire business effortlessly. There are plenty to choose from. But, it really depends on your line of work. Of course, cloud-based software like StackPie is always a viable option. We are using Stackpie for our own business. If you are looking for self-hosted software and want to pay only once in your life then CloudOnex Business Suite is a great fit. It can help you with billing, CRM, accounting, sales, marketing, support ticketing, project management and more. Find what works for you and make use of it.

6. Take good care of the existing customers and find new opportunities

You should have strategies in place to nurture existing customers, such as staying in contact with them and talk to them if they are happy with the service and if they have any valuable feedbacks. However, do not spam them with every bits and bob. Be mindful of contacting them and honor their expectation. Too much and too little both are harmful. We should maintain just the right like Sweden. We call it lagom in Swedish means Moderate. Also, keep in mind that you can find new opportunities with existing customers by making them returning customers and make a life long relationship. Try to find the right balance between taking care of existing customers and finding new ones. Analyze new opportunities in your business by understanding your customer group better. Research Research and Research.

7. Use social media to create brand awareness and conversion

It is not a secret anymore that we all spend a tremendous amount of time browsing through social media platforms. Be it Facebook, Instagram, and now TikTok, etc. These are powerful tools to reach your customers. Promote your business to future customers and gain powerful insight through ‘social listening’. Through social listening, you can find out what customers has to say about you, gain insight into their behavior, identify new trends that appeal to your target market and so improve your customer service. Social media can help you to build a strong business profile and attract new customers.

Like anything else in life, you have to put in the time in case you're hoping to receive the rewards. Try not to concentrate on the immediate result of your work. Look to the long haul. Construct true worth and hope to support your clients. Be passionate and really care for your customers. That ought to be the establishment. From that point forward, it's just an issue of making a move and placing in the work to scale. And don’t forget to take care of yourself and get enough rest in the process. At the end of the day, true happiness and good health makes us successful.